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Portfolio

S.wear - Case study



Overview.

S.Wear is an international clothing brand that sells a variety of clothing from yoga attire to loungewear. They are based in Israel and cater their target market to millennials who work out or just want something comfy to wear!

With a vision focused on quality, style, and comfort with a minimalistic style of clothing. The brand offers free yoga sessions and weekly promotions to capture their target market's attention locally around the Barcelona store. Along with worldwide shipping, online support, and a money return guarantee, S.Wear knows how to keep up its customer satisfaction!




Objectives and challenges.

S.Wear was founded in Israel and its main objective for 2022 was to grow internationally. For this to be done, they needed an international website to be developed with a high level of aesthetics and functionality mixing great expertise in UX and UI. And also start and grow in international social networks.




Project scope.

Revnuu was responsible for creating S.Wear's brand identity. This work was reported in a brand manual, which is a document that includes the all guidelines the company should follow, such as type fonts, color palette, monochrome applications, secondary color combinations, and a "do and don't" section. After approval, all graphic design production and all brand communication were adapted and monitored by the headquarters in Israel.

Following the brand guideline created for the brand from the brand identity development, Revnuu continues to develop images for the stores, content for the website, and the whole design part.

Revnuu weekly develops a Social Media strategy for S.wear. The service includes designing posts, editing videos, copywriting, planning, and scheduling. Apart from posting, Revnuu also works on an organic follower generation strategy, paid ads, and influencer marketing. We made social networks grow by more than 80% with daily consistency on social networks with the work of community manager and customer service.

From the design to its implementation, Revnuu developed S.Wear's customized e-commerce on Shopify (mobile and desktop versions). Since its launch, Revnuu is in charge of managing and adjusting the website.

Strategy
Brand Identity
Brand Guideline
Logo
Design
Visual Identity
Branding
Print
Ecommerce
Website
Shopify
Social Media
Digital
Events