Comm-Ci - Case study
Overview.
Comm-Ci is a clothing brand that sells women’s activewear with a goal to empower women worldwide. Beyond a retail brand, they focus on promoting self love and incentivize women being comfortable in their own bodies. Founded in Turkey in August 2021, Comm-Ci has a rather simplistic, clean and comfortable approach with their clothing.
Additionally, sustainability is one of their core values. They care about their carbon footprint and meet the human-ecological requirements of the STANDARD 100 by OEKÔTEX®, letting the world know that they are an environmentally conscious brand.
Objectives and challenges.
In November 2021, the company decided to go international and contracted Revnuu to support them with the entire process - from the rebranding to developing an international website. The objective was to find a visual identity that women from 18 to 35 years old all over the world could identify themselves with. Despite Comm-Ci clothing being minimalist, they wanted the brand to be fun, modern and vibrant.
In addition to the brand identity, they needed an international website to be developed and designed. The website should be 100% customizable and have features such as worldwide shipping, personalized pop-ups and automation tools.
Project scope.
Revnuu was responsible for creating the company's new brand identity. The brand identity was reported in a brand manual, which is a document that includes all guidelines the company should follow, such as type fonts, color palette, monochrome applications, secondary color combinations, and a "do and don't" section.
Revnuu has developed a new customized e-commerce (mobile and desktop version) on Shopify - from the design to its implementation. The website was launched in January 2022 and now Revnuu is in charge of its management and adjustments.
In addition to the international website, Revnuu also created and is currently managing Comm-Ci’s international social networks. We are weekly developing Social Media strategies for the brand. The service includes designing posts, editing videos, copywriting, planning, and scheduling. Apart from posting, Revnuu also works on an organic follower generation strategy, paid ads, and influencer marketing.
The brand’s main focus is Instagram, as it’s the most relevant social media for retail companies. But Comm-Ci is also present in multiple networks such as Facebook, Pinterest, LinkedIn and TikTok.
